A study on the marketing strategy of Grameenphone Ltd.

Abstract

Grameenphone Ltd. is the present leading telecom operator in Bangladesh considering the subscribers’ number, network coverage and age of operation. Grameenphone started its journey 19 years back with the mission to let their subscribers get the full benefit of being connected. At present, they claims that they are not just a mobile operator; they are empowering Bangladesh by providing quality network, educational support through internet and other platforms and sponsoring the potential talents of the country. I was appointed as an intern at Digital and Device department in this organization where I had worked for 12 weeks specifically on the operation development under the supervision of online communication, marketing team. My core job was to analyze the marketing strategies which GP and other existing telecom operators follow and to develop the current strategies in context with the present digital marketing scenario of the country. The launch of GP Music App was one of the projects that I was directly appointed. Working on different projects headed by different managers gave me the chance to see how different people get work done differently yet in an effective manner. This report mentions in detail the wholesome journey I had in Grameenphone Ltd. Using the industry knowledge I gained from my internship, I have analyzed the present digital marketing strategies adopted by GP to see how much more growth potential the Bangladeshi Market offers for the organization. The study on this created new ways of looking at the industry and allowed me to apply my knowledge to see the information in a new light. This report includes further details on the subjects that have been talked about briefly in this section. Here, the branding objective of GP and the effectiveness of these objectives are discussed from my understanding. In the very end of this report, there are some recommendations for GP on how they can improve their social media marketing capture.