An empirical analysis on ATM-service of Prime Bank Limited

Abstract

Prime Bank Limited is one of the pioneer commercial banks in the private sector banking. They prioritize on electronic banking and they have started ATM service in 2008. It has one hundred and seventy nine ATM booths all over Bangladesh. Now they have over five hundred thousand ATM/MasterCard users. On the first chapter, the reader would get to know about Prime Bank Limited. Second chapter gives details about the internship experience at Kawran Bazar Branch and in the third chapter; the reader will find the report that has been prepared to evaluate the ATM-service of Prime Bank Limited. In the third chapter, the report contains information about the Alternative Delivery Channel Division which handles the electronic payment system in Prime Bank Limited. Then the report is divided into four parts, each part dealing with one objective. The beginning of this section contains information about the management of ADC and its reporting system. In the second objective, it contains the feedback of the questionnaires from the users of ATM service. The third section, some suggestions on the scope of improvement has been discussed. The fourth objective explains the challenges that were faced by Prime Bank Limited and Dipon Consultancy Service Limited to introduce Prime Cash. The then finally there are some recommendations for the particular card section. Quite a large number of customers of Prime Bank Limited are satisfied with the ATM-service. But a substantial number of the customers have complained about the non availability of the network while coming to the booth. To ensure better and smooth transaction, and provide better customer service, the bank may take necessary steps to solve this problem of network jamming and may decide to increase the number of servers. PBL may also re-structure the maintenance schedule for the growing customers.