Content management system of Daraz Bangladesh

Abstract

This report has been arranged on Content management at Daraz Bangladesh, which covers all the specifics of my work as an intern for a period of 3 months besides the downsides and welfares of working as an intern. The first chapter offers an explanation on the topic-origin of the report, objective of the report, methodology, scope and limitations of the report. The second chapter provides a complete overview of Daraz Bangladesh in details. Since when the company has entered Bangladesh, what are its 4ps of the Marketing mix and “Rocket Internet” the parent company of Daraz Bangladesh are all discussed briefly in this chapter. The third chapter covers some of the analysis that I have conducted. A PESTEL analysis is conducted to find out the macroenvironmental factors that can affect the company. The result of which I’ve used to do the SWOT analysis. To understand the company’s internal strength and weakness and to find out the external opportunities and threat, a SWOT analysis is very crucial. I’ve highlighted all the strength and weaknesses that Daraz possesses. Also the opportunities and threat the company should be aware of. The Fourth chapter covers my job description along with additional responsibilities. Content management system is one of the core department of any online business. Content management system is a software program that is used to create or manage digital contents. The detailed methods of my work is provided as a full-proof explanation of my work. The fourth chapter describes my overall reflection and learning in the 3 months’ period. I have provided understandings on both the challenges and benefits of working at Daraz Bangladesh. The fifth chapter covers suggestions from my part. I have utilized my understanding, knowledge and discernment which I have gathered over the four years' time frame at BRAC University to propose the proposals in light of my perception and learning. The sixth chapter completes the report, stating that Daraz Bangladesh always unlocks new opportunity for change and continuous growth.