| dc.contributor.author | Aziz, Md. Tareque | |
| dc.date.accessioned | 2016-09-19T04:55:44Z | |
| dc.date.available | 2016-09-19T04:55:44Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Aziz, M. T. (2012). Importance of measuring relationship quality in the retail industry: an asian perspective. Importance of measuring relationship quality in the retail industry: an asian perspective, 3(2), 28–34. Retrieved from http://www.elkjournals.com/ | en_US |
| dc.identifier.issn | 2349-2317 (online) | |
| dc.identifier.issn | 0976-7193 (print) | |
| dc.identifier.uri | http://hdl.handle.net/10361/6404 | |
| dc.description | This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/MasterAdmin/UploadFolder/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP/4-IMPORTANCE-OF-MEASURING-RELATIONSHIP.pdf
The article website is at: http://www.elkjournals.com/ | en_US |
| dc.description.abstract | In this article the author has identified the necessity and importance of developing a new
relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between
the retailers and their suppliers from an Asian perspective. Relationship quality is presented as a higher
order concept. Findings reveal that the quality of relationship in the retail industry needs to be measured
because of its high theoretical as well as practical implications. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | © 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT | en_US |
| dc.relation.uri | http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=2 | |
| dc.subject | Marketing | en_US |
| dc.title | Importance of measuring relationship quality in the retail industry: an asian perspective | en_US |
| dc.type | Article | en_US |
| dc.description.version | Published | |
