| dc.contributor.author | Aziz, Md. Tareque | |
| dc.date.accessioned | 2016-09-19T04:36:57Z | |
| dc.date.available | 2016-09-19T04:36:57Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Aziz, M. T. (2012). Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach. ELK’s International Journal of Marketing, 3(1), 57–61. Retrieved from http://www.elkjournals.com/ | en_US |
| dc.identifier.issn | 2349-2317 (online) | |
| dc.identifier.issn | 0976-7193 (print) | |
| dc.identifier.uri | http://hdl.handle.net/10361/6403 | |
| dc.description | This article was published in ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT [© 2012 ELK's International Journal of Marketing] and the definite version is available at : http://www.elkjournals.com/journalcurrentissue.asp?JType=EAPJMRM&VType=3&IType=1
The article website is at: http://www.elkjournals.com/ | en_US |
| dc.description.abstract | In this article the author has identified the importance of communication in determining
retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive
literature review and portrayed the necessities of communication in assessing relationship quality
between the retailers and their suppliers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | © 2012 ELK's International Journal of Marketing | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach | en_US |
| dc.type | Article | en_US |
| dc.description.version | Published | |
