| dc.contributor.author | Aziz, Md. Tareque | |
| dc.contributor.author | Azila, Nor | |
| dc.date.accessioned | 2016-09-07T05:27:58Z | |
| dc.date.available | 2016-09-07T05:27:58Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Azila, N., & Aziz, T. (2012). Relationship Quality in Bangladeshi Retail Industry. 2012 International Conference on Economics, Business Innovation, 38, 44–48. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10361/6375 | |
| dc.description | This article was published inInternational Proceedings of Economics Development and Research [© 2012 IACSIT Press, Singapore] and the definite version is available at : http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf
The article website is at: http://ipedr.com/ | en_US |
| dc.description.abstract | In this article the authors develop a new measurement scale (The RELQUAL scale for retailers)
to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study
consists of retailers in Bangladesh. Relationship quality is presented as a high order concept. Using factor
analysis, findings reveal that a better quality of relationship results in trust upon the supplier. The four item
new scale shows strong evidence of reliability as well as validity among the Bangladeshi retailers.
Suggestions for applying the measures in future research are presented. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | © (2012) IACSIT Press, Singapore | en_US |
| dc.relation.uri | http://www.ipedr.com/vol38/009-ICEBI2012-A00016.pdf | |
| dc.subject | Relationship marketing | en_US |
| dc.subject | Relationship quality | en_US |
| dc.subject | RELQUAL scale | en_US |
| dc.subject | Retail | en_US |
| dc.title | Relationship quality in Bangladeshi retail industry | en_US |
| dc.type | Article | en_US |
| dc.description.version | Published | |
