Journals Articles

Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh

Tareque Aziz, Mohammed

Purpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers ...

Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach

In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ...

Importance of measuring relationship quality in the retail industry: an asian perspective

In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ...

Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach

In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ...

Relationship quality in Bangladeshi retail industry

In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ...