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Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)
In this article the authors develop a new measurement scale (The RELQUAL scale for retailers)
to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study
consists of ...
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)
In this article the author has identified the importance of termination cost in measuring
retailer-supplier relationship quality from the retail perspective. The author conducted a
comprehensive literature review and ...