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Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
Purpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers ...
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)
In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ...