Now showing items 1-3 of 3
Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
Purpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers ...
Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)
In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ...
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)
In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ...