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Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)
In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ...
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)
In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ...
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)
In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ...