Now showing items 1-2 of 2
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)
In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ...
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)
In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ...