Browsing Dr. Md. Tareque Aziz by Subject "Termination cost"
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Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach (© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ...