Dr. Md. Tareque Aziz
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Recent Submissions
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Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
Purpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers ... -
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ... -
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ... -
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ... -
Relationship quality in Bangladeshi retail industry
(© (2012) IACSIT Press, Singapore, 2012)In this article the authors develop a new measurement scale (The RELQUAL scale for retailers) to assess the degree of relationship quality between the retailers and their suppliers. The sample of this study consists of ...
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