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Family businesses that produce counterfeits: what is stopping them from creating their own brand?
(© 2012 The Authors. Published by Elsevier Ltd, 2012)
Established brands are prone to attacks by counterfeits, especially in emerging economies where trademark protection laws
are loosely enforced. Businesses, usually family owned SMEs, which are engaged in this unscrupulous ...
Strategic gains of by-product marketing: a study on selected companies of Bangladesh
(© 2012 International Journal of Research in Commerce and Management, 2012-07-02)
Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or
more by-products are produced along with the primary product. Some ...