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    Strategic gains of by-product marketing: a study on selected companies of Bangladesh 

    Khan, Tahsan Rahman; Forkan, Golam Mohammad (© 2012 International Journal of Research in Commerce and Management, 2012-07-02)
    Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or more by-products are produced along with the primary product. Some ...

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    Author
    Forkan, Golam Mohammad (1)
    Khan, Tahsan Rahman (1)SubjectBy-product (1)Marketing (1)
    Strategic gain (1)
    ... View MoreDate Issued2012 (1)Has File(s)No (1)

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