Browsing Article Published in Referred Journals by Title
Now showing items 1-4 of 4
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Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
(© 2011 Industrial Engineering Letters, 2011)Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase ... -
Factors affecting consumers preferences on fast food items in Bangladesh
(Journal of Applied Business Research (JABR), 2010-08)Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among ... -
Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective
(© 2011 Interdisciplinary Journal of Contemporary Research in Business (IJCRB), 2011-09)Private hospitals and clinics are privately managed organizations in which sick and injured persons are given medical or surgical treatments. A clinic usually provides treatments to non-resident patients, while a ... -
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ...
