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Factors affecting consumers preferences on fast food items in Bangladesh
(Journal of Applied Business Research (JABR), 2010-08)
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among ...
Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
(© 2011 Industrial Engineering Letters, 2011)
Warranty can be defined as a part of the common law system that states and assures the consumers that a
product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the
purchase ...