Browsing Journal Article by Issue Date
Now showing items 1-20 of 43
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The strategy pyramid: strategic marketing analysis for developing countries
(© 1990 The Haworth Press, Inc., 1990)Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ... -
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
(© 1994 New York University., 1994)The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, ... -
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ... -
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ... -
Physician attitudes toward pharmaceutical sales representatives
(© 1995 Aspen Publishers, Inc., 1995)Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced ... -
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ... -
Explaining the commitment of family planning fieldworkers in Bangladesh
(© 1996 Guttmacher Institute, 1996)Fieldworkers are a crucial component of the family planning program in Bangladesh; yet, the factors influencing fieldworkers' commitment--an important determinant of program effectiveness--have not previously been explored. ... -
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study
(© 1996 Taylor & Francis Online, 1996)Physicians were surveyed in Northwestern Pennsylvania to examine how they viewed their relationships with pharmaceutical sales representatives (PSR) and the pharmaceutical industry. Physicians viewed the PSR as an important ... -
An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
(© 1996 Published by Elsevier Inc., 1996)This paper examines the independent and interactive effects of trust and dependence on satisfaction and commitment in a contrived dyadic exchange relationship. Trust and dependence were manipulated in a 2 × 2 factorial ... -
Factors influencing customer trust in salespersons in a developing country
(© 1996 American Marketing Association, 1996)Research on trust is limited in the context of developing countries. Because of its importance in facilitating exchange, this study attempts to assess the determinants of customer trust in salespersons in a developing ... -
Do warranties influence perceptions of service quality?: a study of the automobile repair and service industry
(© 1998 Published by Elsevier Ltd., 1998)The relationship between customers' overall evaluation of service quality and five factors — perceived fairness, empathy, responsiveness, reliability, and convenience — was examined in the automobile repair and service ... -
Delivering primary education in Bangladesh: enabling the field personnel
(© 1998 Published by MCB UP Ltd., 1998)To transform the population of Bangladesh into a more literate and numerate group so that higher‐order nation building objectives can be attained, primary education has a vital role to play. Its effective delivery depends ... -
Determinants of customer satisfaction with hospitals: a managerial model
(© 1998 Published by MCB UP Ltd., 1998)States that rapid changes in the environment have exerted significant pressures on hospitals to incorporate patient satisfaction in their strategic stance and quest for market share and long‐term viability. This study ... -
Choice and evaluation of hospitals in Bangladesh: insights from patients and policy implications
(© University of North Carolina at Chapel Hill. Dept. of Health Policy & Administration., 1998)Various aspects of health care services in Bangladesh, especially in the public sector, are not well documented. Based on a survey, this paper attempts to gain insights into the health care area from the perspectives of ... -
Explaining user satisfaction with academic libraries: strategic implications
(© American Library Association, Chicago, 1998-03)Competitive pressures, information availability, rising costs, and an increasingly aware and selective student population mandate that academic libraries become more user focused. This calls for a better understanding of ... -
Public and private hospitals in Bangladesh: service quality and predictors of hospital choice
(© 2000 Published by Oxford University Press, 2000)This study compares the quality of services provided by public and private hospitals in Bangladesh. The premise of the paper was that the quality of hospital services would be contingent on the incentive structure under ... -
Service quality in public and private hospitals in urban Bangladesh: a comparative study
(© 2000 Elsevier Science Ireland Ltd., 2000)This study compared the quality of services provided by private and public hospitals in urban Bangladesh. Using twenty-four scale items, patient perceptions were sought on five aspects of service quality including ... -
Service quality perceptions and patient satisfaction: a study of hospitals in a developing country
(© 2001 Elsevier Science Ltd., 2001)Patients’ perceptions about health services seem to have been largely ignored by health care providers in developing countries. That such perceptions, especially about service quality, might shape confidence and subsequent ... -
Usage of academic libraries: the role of service quality, resources, and user characteristics
(© Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign, 2001)Competitive pressures from different information providers; widely available information resources; rising costs of books, serials, and electronic resources; and emerging new technologies and services providing information ... -
Revitalizing higher education in Bangladesh: insights from alumni and policy prescriptions
(© 2003 Published by Palgrave Macmillan UK, 2003)Higher education in Bangladesh must become more responsive to the needs of a major constituency: its students. How this might be accomplished is examined in this study using a nine-factor model to explain the satisfaction ...
