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    • Factors influencing customer trust in salespersons in a developing country 

      Andaleeb, Syed Saad; Anwar, Syed Ferhat (© 1996 American Marketing Association, 1996)
      Research on trust is limited in the context of developing countries. Because of its importance in facilitating exchange, this study attempts to assess the determinants of customer trust in salespersons in a developing ...