Professor Syed Saad Andaleeb: Recent submissions
Now showing items 1-20 of 45
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Foreword
(IGI Global, 2016-06-27) -
Strategic marketing management in Asia: case studies and lessons across industries
(© 2017 Emerald Publishing, 2016-11-15)To continue the current growth momentum, excel in all phases of business, and create future management leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business ... -
The strategy pyramid: strategic marketing analysis for developing countries
(© 1990 The Haworth Press, Inc., 1990)Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ... -
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
(© 1994 New York University., 1994)The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, ... -
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ... -
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ... -
Physician attitudes toward pharmaceutical sales representatives
(© 1995 Aspen Publishers, Inc., 1995)Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced ... -
Doctors' service orientation in public, private, and foreign hospitals
(© 2007 Emerald Group Publishing Limited., 2007)The purpose of this study is to propose a doctors' service orientation (DSO) scale and uses it to compare the services received in public, private and foreign hospitals in a developing country from the patient's perspective. ... -
Credibility of TV news in a developing country: the case of Bangladesh
(© 2012 AEJMC., 2012)Television has recently experienced unprecedented expansion in Bangladesh. Given its popularity and influence, and with more people using it for their information, research on the credibility of TV news is warranted. ... -
Customer satisfaction with complaint resolution in the power sector in a developing economy
(© 2012 Taylor and Francis Group, LLC., 2012)Public services play a critical role in helping nations evolve into modern societies. The power sector is especially vital because of its profound influence on other sectors of the economy. Unfortunately, the power sector ... -
Prospects and problems of medical tourism in Bangladesh
(© 2013 Baywood Publishing Co., Inc., 2013)The growing trend of Bangladeshi patients travelling abroad for medical services has led to some soul-searching in policy circles. While other countries of the Southeast Asia region are profiting from medical tourism, ... -
The structure of service quality perceptions for multiple-encounter services
(© 2013 Wolters Kluwer Health., 2013)The objective of this study was to examine a complex service environment-hospitals-to suggest how service quality could be reframed and measured for multiple-encounter service situations more effectively. SUBJECTS:: In ... -
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
(© 2013 The Author(s), SAGE Journals, 2013)The effects of salespeople's customer orientation and adaptive selling behavior on their performance have been frequently studied in the marketing literature. However, most of the studies were conducted in the developed ... -
Explaining industrial importers' commitment from an emerging market perspective: theoretical and managerial insights
(© 2014 Emerald Group Publishing Limited, 2014)This study seeks to provide insights concerning the predictors of industrial importers' commitment to their foreign suppliers in a relationship paradigm involving an emerging market. Design/methodology/approach: Integrating ... -
The structure and measures of service quality perceptions for multiple-encounter services: a study of hospitals in Bangladesh
(© 2014 W. S. Maney & Son Ltd., 2014)This paper examines a complex multiple-encounter service environment – hospitals in a developing country – and suggests that service quality measures ought to be tied to key actors’ performance metrics. Based on face-to-face ... -
Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility
(© 2014 AMIC/SCI-NTU.Routledge, 2014)The television medium has occupied a dominant place in Bangladesh. With the unprecedented expansion of the television industry, questions are being raised about a palpable rise in market-oriented journalism (MOJ) in the ... -
A model of customer-centric banking practices for corporate clients in Bangladesh
(© 2016 Emerald Group Publishing Ltd., 2016)Customer-centric banking envisions that banks should meet both tangible and intangible satisfaction criteria of their customers. The purpose of this paper is to investigate the customer-centric banking practices that drive ... -
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ... -
Explaining the commitment of family planning fieldworkers in Bangladesh
(© 1996 Guttmacher Institute, 1996)Fieldworkers are a crucial component of the family planning program in Bangladesh; yet, the factors influencing fieldworkers' commitment--an important determinant of program effectiveness--have not previously been explored. ... -
An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
(© 1996 Published by Elsevier Inc., 1996)This paper examines the independent and interactive effects of trust and dependence on satisfaction and commitment in a contrived dyadic exchange relationship. Trust and dependence were manipulated in a 2 × 2 factorial ...