dc.contributor.advisor | Akhter, Rahma | |
dc.contributor.author | Rahman, Afshana | |
dc.date.accessioned | 2016-06-22T11:41:53Z | |
dc.date.available | 2016-06-22T11:41:53Z | |
dc.date.copyright | 2016 | |
dc.date.issued | 2016-04-23 | |
dc.identifier.other | ID 11304102 | |
dc.identifier.uri | http://hdl.handle.net/10361/5489 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. | en_US |
dc.description.abstract | This report presents the work experience on a multinational digital Marketing organization known
as Asiatic Digital (Digital of Asiatic JWT). This internship report is based on the three-month long
internship program that I had successfully completed in Asiatic Digital under Digital marketing
department from 3rd January, 2016 to 7th April, 2016 as a requirement of my BBA program. As
being completely new to the practical and corporate world, every hour spent in the Digital
Marketing world gave me great work experience, which is very precious for my career ahead.
The first part is the general introduction on ‘Asiatic 3sixty and Asiatic Digital’ and well as its
department, mission, vision, services offered by the Asiatic Digital and their current clients,
competitors, In chapter two, I tried to highlight the work, job responsibilities that I had to perform
as an intern of Asiatic Digital. I have mentioned assigned duties and departments that I have
worked on.
In the later chapter three, the objective of the study along with the methodology and limitation is
clearly mentioned. I have showed finding and provided analysis of the study, which was based on
‘Strategic Approach to Use Social Media for Marketing in Perspective of Bangladesh’ under the
supervision of Asiatic Digital. I tried to narrow my focus on social media marketing in Bangladesh
and its impact on marketing and brand communication. Further I showed the significance of social
media compared to other medium of brand communication and its benefits and after that I
explained how digital communication firms in Bangladesh are operating and dealing with clients.
I also incorporated in this report about the presence of brands on social media and their social
media marketing strategies. In the fourth chapter, I have included a recommendation where I
suggested improvement for Digital marketing agency, my organization of internship and
university. At the end, I have included the reference and in the appendix further studies that I have
not included in my report.
Before drawing any conclusion based on this report it may be noted that the report was prepared
in a very short time and there are lacking in the data. However, still the report may be useful for
designing any further study on Social Media Marketing in Perspective of Bangladesh. | en_US |
dc.description.statementofresponsibility | Afshana Rahman | |
dc.format.extent | 34 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. | |
dc.subject | Business administration | en_US |
dc.subject | Social media marketing | en_US |
dc.title | Strategic approach to use social media for marketing in perspective of Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | Cataloged from PDF version of Internship report. | |
dc.description.degree | Includes bibliographical references (page 33-34). | |