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Now showing items 11-20 of 43
Physician attitudes toward pharmaceutical sales representatives
(© 1995 Aspen Publishers, Inc., 1995)
Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced ...
The strategy pyramid: strategic marketing analysis for developing countries
(© 1990 The Haworth Press, Inc., 1990)
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ...
Explaining user satisfaction with academic libraries: strategic implications
(© American Library Association, Chicago, 1998-03)
Competitive pressures, information availability, rising costs, and an increasingly aware and selective student population mandate that academic libraries become more user focused. This calls for a better understanding of ...
Do warranties influence perceptions of service quality?: a study of the automobile repair and service industry
(© 1998 Published by Elsevier Ltd., 1998)
The relationship between customers' overall evaluation of service quality and five factors — perceived fairness, empathy, responsiveness, reliability, and convenience — was examined in the automobile repair and service ...
The structure of service quality perceptions for multiple-encounter services
(© 2013 Wolters Kluwer Health., 2013)
The objective of this study was to examine a complex service environment-hospitals-to suggest how service quality could be reframed and measured for multiple-encounter service situations more effectively. SUBJECTS:: In ...
Delivering primary education in Bangladesh: enabling the field personnel
(© 1998 Published by MCB UP Ltd., 1998)
To transform the population of Bangladesh into a more literate and numerate group so that higher‐order nation building objectives can be attained, primary education has a vital role to play. Its effective delivery depends ...
Public and private hospitals in Bangladesh: service quality and predictors of hospital choice
(© 2000 Published by Oxford University Press, 2000)
This study compares the quality of services provided by public and private hospitals in Bangladesh. The premise of the paper was that the quality of hospital services would be contingent on the incentive structure under ...
Determinants of customer satisfaction with hospitals: a managerial model
(© 1998 Published by MCB UP Ltd., 1998)
States that rapid changes in the environment have exerted significant pressures on hospitals to incorporate patient satisfaction in their strategic stance and quest for market share and long‐term viability. This study ...
Foreword
(IGI Global, 2016-06-27)
Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)
This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ...