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Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ...
Determinants of customer satisfaction with hospitals: a managerial model
(© 1998 Published by MCB UP Ltd., 1998)
States that rapid changes in the environment have exerted significant pressures on hospitals to incorporate patient satisfaction in their strategic stance and quest for market share and long‐term viability. This study ...