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Now showing items 1-10 of 13
Factors influencing customer trust in salespersons in a developing country
(© 1996 American Marketing Association, 1996)
Research on trust is limited in the context of developing countries. Because of its importance in facilitating exchange, this study attempts to assess the determinants of customer trust in salespersons in a developing ...
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)
This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ...
Explaining the commitment of family planning fieldworkers in Bangladesh
(© 1996 Guttmacher Institute, 1996)
Fieldworkers are a crucial component of the family planning program in Bangladesh; yet, the factors influencing fieldworkers' commitment--an important determinant of program effectiveness--have not previously been explored. ...
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
(© 1994 New York University., 1994)
The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, ...
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ...
Relationships of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study
(© 1996 Taylor & Francis Online, 1996)
Physicians were surveyed in Northwestern Pennsylvania to examine how they viewed their relationships with pharmaceutical sales representatives (PSR) and the pharmaceutical industry. Physicians viewed the PSR as an important ...
An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence
(© 1996 Published by Elsevier Inc., 1996)
This paper examines the independent and interactive effects of trust and dependence on satisfaction and commitment in a contrived dyadic exchange relationship. Trust and dependence were manipulated in a 2 × 2 factorial ...
Physician attitudes toward pharmaceutical sales representatives
(© 1995 Aspen Publishers, Inc., 1995)
Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced ...
The strategy pyramid: strategic marketing analysis for developing countries
(© 1990 The Haworth Press, Inc., 1990)
Are low income economies destined to remain outstripped by the developed world in all aspects pertaining to standards of living? Are they constrained by their strategic stance? Improvements should eventually come as these ...
Do warranties influence perceptions of service quality?: a study of the automobile repair and service industry
(© 1998 Published by Elsevier Ltd., 1998)
The relationship between customers' overall evaluation of service quality and five factors — perceived fairness, empathy, responsiveness, reliability, and convenience — was examined in the automobile repair and service ...