Browsing BracU Faculty Publications by Subject "Salesperson performance"
Now showing items 1-1 of 1
-
An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
(© 2013 The Author(s), SAGE Journals, 2013)The effects of salespeople's customer orientation and adaptive selling behavior on their performance have been frequently studied in the marketing literature. However, most of the studies were conducted in the developed ...