Browsing BracU Faculty Publications by Subject "Negotiations"
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Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels
(© 1995 Published by Elsevier Inc., 1995)This paper examines how the behavioral intentions of channel members are likely to be moderated by trust perceptions when dependence is high or low. An experimental research methodology using a 2 × 2 factorial design was ...