Recruitment and selection process of Asiatic Experiential Marketing Limited

Abstract

Human resource management is a function in organizations designed to maximize employee performance in service of an employer's strategic objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and on systems. HR departments and units in organizations typically undertake a number of activities, including employee benefits design employee recruitment, training and development, performance appraisal, and rewarding (like, managing pay and benefit systems). Asiatic Experiential Marketing Limited is an advertising company and got internship chance as HR intern. Asiatic is one of the leading marketing communication firms of Bangladesh. In Bangladesh Asiatic has been operating in the business environment over the last four decades. The group consists of 13 companies that facilitate its clients with Communication, Activation, PR, Audio-Visual Production, Media consultancy and Broadcasting. Today Asiatic has over 875 employees and it takes pride in being one of the preferred employers in Bangladesh. Among all the functional departments, Human Resources department of Asiatic Experiential Marketing Limited plays a vital role in the total organizational functioning of the company. Recruitment and selection forms a core part of the central activities underlying human resource management which Asiatic Experiential Marketing Limited handles smartly in a structured way. Recruitment is the process of generating a pool of capable people to apply for employment to an organization. Selection is the process by which managers and others use specific instruments to choose from a pool of applicants a person or persons more likely to succeed in the job(s), given management goals and legal requirements. Recruitment and selection can play a pivotally important role in shaping an organization‟s effectiveness and performance. That is why an organization should properly plan about their recruitment and selection strategies and Asiatic Experiential Marketing Limited is very conscious about it. The recruitment and selection process starts from the advertising and then ends with the selecting or hiring employees. Recruitment and selection is a continuous process in Asiatic Experiential Marketing Limited that happens round the year. Throughout this report, I have done some statistical analysis based on the recruitment and selection process of Asiatic Experiential Marketing Limited and assigned project „Recruitment and Selection Process of Asiatic Experiential Marketing Limited‟. Later on some recommendations has been made that will be helpful for the company in future. With the help of the recruitment record I did some statistical analysis of last three months (August‟11 – November‟11). During last three months, Asiatic Experiential Marketing Limited has selected 32 employees in different functions of their organization. Among all the functions, Marketing has highest number of selected employees during this period of time. An analysis has been shown on the most reliable source of potential candidates for Asiatic 3sixty. Internal Referrals and Career Counseling Centers of different universities leading as the most effective source of candidates followed by Asiatic Experiential Marketing Limited is quite successful in finding out talents for their organization. Finally, a statistic showed that in most of the cases Asiatic Experiential Marketing Limited HR has successfully provided desired candidates in different vacant positions. The incident ascertains that Asiatic Experiential Marketing Limited HR is prompt and efficient in their recruitment and selection process.