Merchandising and DSR development program of Nestle Bangladesh Ltd.: merchandising and DSR development program

Abstract

Nestlé started its operation in 1994 in Bangladesh and its factory is situated in Sreepur, Gazipur. Nestlé Bangladesh directly employs more than 650 people and more than 1000 people are employed by suppliers and distributors in connection to Nestlé. Vastly sold products in Bangladesh are Nido, Nescafé, Maggi noodles and soup, Maggi Shad-e-Magic, breakfast Cereals such as Corn Flakes and Koko Crunch, Coffee-Mate, Munch rolls and many more. Nestlé is present around the globe, on all continents, with around 339000 people working in more in 115 countries with 442 factories and with sales representatives at least another 86 countries. Nestlé is the world's largest food group, not only in terms of its sales but also in terms of its product range and its geographical presence. Nestlé covers nearly every field of nutrition: infant formula, milk products, chocolate and confectionery, instant coffee, ice-cream, culinary products, frozen ready-made meals, mineral water etc. Being an intern in the Sales, I involved at three crucial projects which are directly affect sales and profit margin. During this time I found how precious the company is and how ethical the company is. The projects I involved give proper exposure of the market. Details of all those will be discussed on this paper. I hope that my report would give a through insight to all these responsibilities carried out during my time as an intern. With limited access to data due to confidentiality, I have tried to provide as much information as were possible about the works involving the recruitment in Nestlé Bangladesh.