Project extension: Lactogen 4

Abstract

Nestlé is a world leading Nutrition, Health and Wellness Company headquartered in Vevey, Switzerland. With its operations worldwide, the company has proved success through its innovative products that aims at good health of the society. Hence the company’s tagline is “Good Food, Good Life”. Nestlé has been operating in Bangladesh under the name Nestlé Bangladesh Limited (NBL). The global company has a history of over 100 years and has been running successfully since then. This paper is my internship report. I have been privileged to have worked as an intern at Nestlé Bangladesh Limited. I was appointed in the Nutrition Marketing Department. This department is the most sensitive department of the company because it solely focuses on infant food formula and how to offer the best nutrition solutions to pregnant women and new born babies. The report focuses on the job aspects that I have carried out and also focuses on what makes Nestlé so successful. The report is accumulated sequentially, starting with a brief overview of the company as a whole. I have worked on one big project, which is the Project Extension of Lactogen 4. This is a new product that is to be launched in Bangladesh in the first quarter of 2016. I have prepared the packaging of the product and also assisted in the design of promotional campaigns for the new infant formula. Insights on the new product’s market characteristics and potential sales are analyzed. The report tries to shed light into the new product’s overall potentials in the market. I have worked for other brands as well, including Lactogen 1, 2 and 3, NIDO 1+ and NIDO 3+. I have been engaged in preparing new packaging materials for the existing brands. I have also assisted in the preparation of marketing communication material for NIDO. Designing and creating Lactogen Leaflets was an interesting task to do. Nestlé believes that the new project will be a success in the Bangladeshi market based on the facts that other Lactogen SKUs have shown. If the plans are implemented successfully, Nestlé believes that it will help them operate smoothly and have a stronger sustainable business in Bangladesh.