Show simple item record

dc.contributor.advisorKhan, Arifur Rahman
dc.contributor.authorHassan, Saddam
dc.date.accessioned2016-05-15T15:32:10Z
dc.date.available2016-05-15T15:32:10Z
dc.date.copyright2016
dc.date.issued2016-05-02
dc.identifier.otherID 11204056
dc.identifier.urihttp://hdl.handle.net/10361/5285
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.en_US
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references (page 22).
dc.description.abstractBelow the line marketing activities becomes so complicated in twenty first century. It is very important for an agency to maintain the service quality and satisfy its clients by delivering the service in the shortage time period. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Both of the groups has a distinguished set of complications in order to provide the service but Asiatic events has managed over the year finest possible way to service its clients and that is why Asiatic Events is the Industry leader in Below the Marketing Agency. They design the corporate events with the ambience relevant to the project which is vital key for success. Every day they are concern to reduce the gap between client and themselves which helps them to provide better service which helped them to dominate the competitors. Today in the market most of the renowned brands look for AEML for designing their BTL campaigns, this is possible because they are able to position in the mind of the consumer. Clients such as BATB, Grameenphone, Unilever, HSBC etc. are main stakeholder of Asiatic. Grameenphone’s new platform for youth based community “hangout” is one of the big projects we are working with right now.en_US
dc.description.statementofresponsibilitySaddam Hassan
dc.format.extent22 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.subjectAsiatic Experiential Marketing Limiteden_US
dc.subjectBTLen_US
dc.titleBTL activities of Asiatic Experiential Marketing Limiteden_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University
dc.description.degreeB. Business Administration


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record