| dc.description.abstract | Unilever- a British-Dutch based company is one of the oldest and most renowned multinational
companies in the world. It is the third largest consumer goods company owning over 400 brands
available in around 190 countries in the world. Unilever Bangladesh Ltd., being a subsidiary of
the Unilever in Bangladesh has also become one of the leading multinational business firms in
the world of FMCG industry. Over the years the company has been growing by bringing world
class innovative products to the people of Bangladesh. More than 90% of country’s households
use one or more of Unilever products like- Lux, Sunsilk, Surf-Excel, Vim, Dove, Knorr etc.
To make the brands more popular and to make the products more visible to the consumers, the
Merchandising department of UBL, which is a core part of CD (Customer Development), has
been working restlessly over the years. I was lucky enough to work such closely in this
department and experience real life business issues and challenges which have really widen my
knowledge and sights.
I have prepared this report into four major chapters. Firstly, I discussed about the background
and origin of the report. The second chapter describes about the history, product offerings, vision
and other key factors related to the company in general. The next chapter focuses on UBL’s
merchandising department and their way of doing business in the company. Then, the fourth
chapter is about the overall responsibilities I had and experiences I got while doing my internship
in the merchandising department of UBL. Later on, I have also added some recommendations
based on my observations during my internship period at UBL. | en_US |
