Critical evaluation of marketing strategy of AplombTech BD Ltd.

Abstract

I have completed my internship report using Practical working knowledge. I am working at AplombTech BD Ltd. as a permanent employee bearing designation of senior marketing executive. I was assigned to do internship report on “Business plan of AplombTech BD Ltd.” To complete this report I have used my practical working knowledge at AplombTech BD Ltd. AplombTech BD Ltd. is a sister concern of Sinepulse GmbH, Germany. This company is basically a R&D company. Recently this company is going to launch some hi-tech products in Bangladesh. AplombTech BD Ltd. is also working with ICT ministry of Bangladesh to make digital Bangladesh. This company was established in 2011. Currently this company has almost 60 employees. This report explores business activities of AplombTech BD Ltd. This report contains information about all commercial activities of an IT firm. I have mainly focused on business plan of hi-tech products of this company.