A case study and analysis of VFM campaign through out of home advertising of Airtel Bangladesh Limited

Abstract

As a part of academic requirement and completion of BBA program, I have been assigned to complete internship report on “A Case Study and Analysis of VFM campaign through out of home advertisingof Airtel Bangladesh Limited” under the guidance of Tamzidul Islam and Mr. A. K Rahath Ahmed. “A Case Study and Analysis of VFM campaign through out of home advertisingof Airtel Bangladesh Limited”; as such the topic is selected to make it clear. This report is divided into some sub segments. As prepared by a young employee in a reputed telecommunication company Airtel Bangladesh Limited, the report tries to go through the in depth details. The report starts with a general introduction of Airtel Bangladesh Limited where it describes the history of the organization, mission, vision, goal, strategy, organization structure and size, products, services, customers, markets, future plan of the organization etc. Then this report proceeds onto the preliminary talk about Airtel Bangladesh Limited. Airtel is one of the five operators in the telecommunications private sector of Bangladesh. It is a venture of Bharti Airtel Limited. At first it was introduced with a brand name WARID Telecom in May 10, 2007. In 2010, Warid Telecom sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million. The Bangladesh Telecommunication Regulatory Commission approved the deal on January 4, 2010. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own Airtel brand from December 20, 2010. Afterward there is discussion about Airtel Bangladesh Limited’s different departments. After that it is continued on to the main focus of the report. This report is prepared on the basis of practical experience in Airtel Bangladesh Limited. This period helped a lot to learn about the practical scenario of Airtel Bangladesh Limited which is a dynamic countrywide GSM communication solution provider. This report has been presented based on practical observations and experience gathered from the company.