Square Toiletries Limited

Abstract

Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "Financial Effectiveness of Sales Promotion Designed for Senora". It consists of the jobresponsibilities I was given during my internship in the Accounts and Finance Department of STL. A detail about my critical observation is given about the way they record their daily transactions with their third parties, the way they analyze and verify their every small to huge monetary transactions by auditing, what kind of promotional campaigns are designed for the retailers, also how they maintain good relationship with their retailers through trade programs like Senora Scratch Card Program and how these kind of promotional programs are financially effective. I also gave a description about my critical observation about the activities of STL including my recommendation to change some of their processes to control the mistakes. Also, a detailed explanation of the Senora Scratch Card program designed for June and July 2015 and what consumers are thinking about these kind of trade programs are explained. All these research and calculations were done with the help of area wise In Market Sales (IMS) report and a short retailer survey. Results of research are also discussed to evaluate STL's overall performance about the sales promotions targeted for the retailers. Some possible helpful actions are also mentioned to overcome any major area of weaknesses.