Kaymu Bangladesh as an E-commerce site and the activities of its key account management

Abstract

This is the era of Internet and E-Commerce. Our lives and livings rely heavily on the internet. In this report I have tried to expose the overall e-commerce industry of Bangladesh and the impact of Key Account Management in this sort of business. Kaymu Bangladesh started its journey in Bangladesh in September 2013, within a short period of time it became very popular among the people of Bangladesh. Kaymu is a venture of world‟s largest internet incubator Rocket Internet GmbH. It follows the E-bay model, where the website works a bridge between the buyers and sellers. It is actually an online marketplace where there are different online shops. People visit the website just like an actual marketplace to choose their desired product. Kaymu works in exchange of the commission model on each and every sell. People from all over Bangladesh can enjoy the facility of payment via cash on delivery. All they have to do is place an order on the website, the delivery service man would bring the product to their home/office. In its early days, there were some issues regarding the delivery service/system. Now it is resolved as they have their own delivery system which is known as AIGX. It is another venture of Rocket Internet. Now the delivery system is really smooth and customer complaint has decreased in good numbers. Kaymu also provide the sellers with the facility of free advertisement of their products through social media, newsletter and Google search engine optimization (SEO).Kaymu Bangladesh is now collecting a good amount of commissions from their sellers and by 2016 the idea is to reach its breakeven point. Though it is a pretty new company in Bangladesh and E-commerce industry also very new Kaymu managed to earn a place in peoples mind within a very short period of time. It was possible because Kaymu spends a huge amount of money on online marketing. They have acquired a huge amount of seller as well. As the buyer can find almost anything on Kaymu, It has a large customer base. A huge number of people visits the site every day. Another interesting strategy of Kaymu is that, they do not want to give the sell to only to the selected sellers, they want all their sellers to get the sell. That is why there is no option of direct promotion through money, all the sellers have to climb up the stairs to get the desired promotion, and they just cannot get it right away. In Kaymu Bangladesh, they work with weekly plans, in every week they come up with different ideas to present the customers something new.