Research & planning of M. I. Cement Factory LTD (Crown Cement)

Abstract

It’s the job of the marketing research to produce insight into the customer’s attitudes and buying behavior. Marketing insights provide diagnostic information about how and why we observe certain effect in the market place and what that means to marketers. We define marketing research as the systemic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the company. Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is known. Market research is the process of gaining information about your market. Preferably, this is specific information about your target market and the key factors that influence their buying decisions. Use market research and marketing analysis to gain valuable insights about your customers, the market conditions and the competitive landscape. Use this knowledge to build a more effective marketing plan. A sound market research provide information, options, assessment to serve the planning, decision-making and performance measurement needs of the company. It helps the company to take the right decision on time. To survive competitively in the market any business whether is it production or service oriented should make their product and services more diversified. Responding to the market demand M. I. Cement Factory LTD (Crown Cement) complete array of commercial corporate and covering some segment of society. Now Cement manufacturing companies are emphasizing on market research due to maximize sales and reducing unexpected loss of market shares at different market areas. That is why I have decided to prepare my internship report on “Research & Planning of M. I. Cement Factory LTD (Crown Cement)”.This report has been conducted to find out the possibility of establishing the position of Crown Cement in terms of market Research & Planning. Though there is a tough competition in this sector, but to achieve a leading position Crown cement should consider more its market research & planning.