E-commerce footprint

Abstract

This is the internship report based on the three month long internship program that I had successfully completed in Rectangle Communication Limited under Digital marketing Department from 2.04.2015 to 30.07.2015 as a requirement of my BBA program on Department of Business Studies, BRAC University. As being completely new to practical, corporate world setting, every hour spent in the Digital marketing gave me some amount of experience all the time all of which cannot be explained in words. But nevertheless, they were all useful for my career. Though I worked in Digital Marketing Department but for project work I had also an opportunity to take information and know In E-Commerce. My personal views about the Digital Marketing, my value addition to the Digital Marketing are also included in the report. With limited knowledge and experience I tried my best to make this report as much understandable as possible and translated the real world experience into a document. The various boundaries to process improvement and maintaining ethical standards in a corporate environment have also been experienced. But even so, how those policies and practices are In-Line with the corporate strategy are discussed in this report. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short term and there is lack in data. But still the report may be useful for designing any further study to evaluate the Digital Marketing in Bangladesh.