Corporate social responsibility of DBBL

Abstract

This report is about the Corporate Social Responsibility of Dutch Bangla Bank Limited where the information provided here is based upon my experience of three months internship program in Satmosjid Road Branch of this bank and also by collecting the valuable data related to the bank and it's CSR initiatives. Every bank has their own specific strategy without that the establishment of a bank is impossible. Dutch Bangla Bank Ltd. Also has a specific strategy with the focus of one counter service to the clients. Dutch Bangla Bank Ltd. is a second generation commercial private bank which supports social work extensively and is one of the largest private donors in Bangladesh. This bank has started its journey under the vision of its chairman and founder M Sahabuddin Ahmed, in order to help the people all over Bangladesh. DBBL has its greatest contribution in Corporate Social Responsibilities (CSR). Their focused areas of CSR are mainly education, health, disaster relief, sports, social awareness and social development. To do so they need to make both their employees and customers happy. This report contains the various job positions and facilities provided by the bank. Furthermore, this report also contains the CSR of the bank. DBBL is not only committed to meet the ethical values but also has its banking culture and environment favorable. As they invest most of their profit in CSR activities thus they need to expand their social welfare activities and awareness a lot so that people may get to know a lot about the facilities. Also they should expand their promotional activities to compete with the competitors. However, the continuous process of services and development will certainly place the bank in the best position within a decade. It will create both long term profitability and sustainability of the bank as well as enhance the reputation of the bank in the society. The primary data which I collected here is by doing a little survey internally which was answered by the respective General Banking in charge Mr. Md. Faezul Azam Sir. The secondary data has been collected from the websites and the most recently published annual reports of the bank. Also further questions were asked to the officers orally where most of them remained in limit as they need to keep their information confidential.