dc.contributor.advisor | Ahmad, Sohana Wadud | |
dc.contributor.author | Akter, Umama | |
dc.date.accessioned | 2015-09-02T05:01:08Z | |
dc.date.available | 2015-09-02T05:01:08Z | |
dc.date.copyright | 2015 | |
dc.date.issued | 2015-08-13 | |
dc.identifier.other | ID 13364058 | |
dc.identifier.uri | http://hdl.handle.net/10361/4354 | |
dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Master of Business Administration, 2015. | en_US |
dc.description | Cataloged from PDF version of Internship report. | |
dc.description | Includes bibliographical references (page 23). | |
dc.description.abstract | Ogilvy & Mather Communications Pvt. Ltd (O & M) is a communication agency which was originated in the United States of America. It started its formal operations in Bangladesh in the year 2008. I worked as an intern in O & M for three consecutive months (April to June 2015). During this timeline, I was asked to construct a report that includes a clear explanation of organization operation. The main objective of this internship report is to measure and evaluate the financial performance Ogilvy & Mather Communications Pvt.Ltd. by collecting the information through their Annual Reports from 2007 to 2014. The beginning of this report is focused on about the historical background of O & M, their Services, their setup, organizational structure and their financial growth over the years. After thatthe financial performance of O & M Pvt. Ltd. has measured and evaluated which is the central part of this report. Profitability Ratios, liquidity Ratios, Debt Ratioshave been considered and calculated to evaluate the financial performance of O& M. [After calculating those ratios, interpretations have been given to show the reasons behind the fluctuations from one year to another year. In order to make a clear view of the performance, ratios are graphically represented by line chart. | en_US |
dc.description.statementofresponsibility | Umama Akter | |
dc.format.extent | 28 pages | |
dc.language.iso | en | en_US |
dc.publisher | BRAC University | en_US |
dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Business administration | en_US |
dc.title | Financial performance of Ogilvy & Mather Communication Private Ltd. Bangladesh | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | BRAC Business School, BRAC University | |
dc.description.degree | M. Business Administration | |