As an online market place, the customer servicer acivities & customer satisfaction of Kaymu.com.bd

Abstract

Kaymu.com.bd is one of the pet projects of the world’s largest internet incubator Rocket Internet. Rocket internet has 5 ventures in Bangladesh including kaymu.com.bd. Other ventures are Carmudi, Lamudi, Foodpanda&Daraz. These five are the organizations operating under the umbrella of Rocket Internet Group in Bangladesh. Kaymu.com.bd has started its operations in Bangladesh at the end of 2013. Within a year kaymu.com.bd become number one online market place of Bangladesh. It is also acquired the top position in Asia. Before kaymu.com.bd entered into Bangladeshi market, Kaymu.com.pakistan was in the driving seat. Including Bangladesh it has operation in 24 other countries throughout the world. Kaymu.com.bd replicates the eBay model of transaction where sellers sell on Kaymu.com.bd in altercation of a commission percentage on sales. Kaymu.com.bd is an online marketplace where plenty of the sellers have the opportunity to sell their product through Kaymu.com.bd website. Buyer can order anything from kaymu.com.bd from all over the Bangladesh. Payment procedure is cash on delivery (especially in Dhaka) and for outside Dhaka some sellers take pre-payment via bank account or mobile banking like bkash. Sellers find kaymu.com.bd as an easy way to sell through kaymu.com.bd as they don’t keep their stocks to handle the payment. Sellers use kaymu.com.bd as a platform to get buyers. Buyers also get a huge collection of verity products under one single website. Moreover they find a reliable organization which provides post purchase service because still a fear works for online purchasing in Bangladeshi customers due to the product authenticity. Problem arises when customer wants to see the product physically before purchasing moreover the delivery systems become unable to take the pressure. Kaymu.com.bd is still on the lookout for a dependable partner for quick delivery service. Still it takes 2 to 3 days for delivery inside Dhaka & almost 5 to 6 days for delivery for outside Dhaka. Financially Kaymu hopes to break even within the end of this year. Currently it runs from parent company funding and focuses on investing heavily on marketing and promotional activities to gain the market share. Kaymu.com.bd is the sponsor of cricket bat of Bangladeshi Cricketer Tamim Iqbal for running Bangladesh vs. Pakistan series 2015. Given the fact kaymu.com.bd is a new company in the market. I tried to give a clear view about the operation of Kaymu.com.bd, organization structure, customer satisfaction and challenges.