As an online market place, the customer servicer acivities & customer satisfaction of Kaymu.com.bd
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Date
2015-05-14Publisher
BRAC UniversityAuthor
Ahamed, ArifMetadata
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Kaymu.com.bd is one of the pet projects of the world’s largest internet incubator Rocket
Internet. Rocket internet has 5 ventures in Bangladesh including kaymu.com.bd. Other
ventures are Carmudi, Lamudi, Foodpanda&Daraz. These five are the organizations
operating under the umbrella of Rocket Internet Group in Bangladesh.
Kaymu.com.bd has started its operations in Bangladesh at the end of 2013. Within a year
kaymu.com.bd become number one online market place of Bangladesh. It is also acquired the
top position in Asia. Before kaymu.com.bd entered into Bangladeshi market,
Kaymu.com.pakistan was in the driving seat. Including Bangladesh it has operation in 24
other countries throughout the world. Kaymu.com.bd replicates the eBay model of
transaction where sellers sell on Kaymu.com.bd in altercation of a commission percentage on
sales.
Kaymu.com.bd is an online marketplace where plenty of the sellers have the opportunity to
sell their product through Kaymu.com.bd website. Buyer can order anything from
kaymu.com.bd from all over the Bangladesh. Payment procedure is cash on delivery
(especially in Dhaka) and for outside Dhaka some sellers take pre-payment via bank account
or mobile banking like bkash. Sellers find kaymu.com.bd as an easy way to sell through
kaymu.com.bd as they don’t keep their stocks to handle the payment. Sellers use
kaymu.com.bd as a platform to get buyers. Buyers also get a huge collection of verity
products under one single website. Moreover they find a reliable organization which provides
post purchase service because still a fear works for online purchasing in Bangladeshi
customers due to the product authenticity.
Problem arises when customer wants to see the product physically before purchasing
moreover the delivery systems become unable to take the pressure. Kaymu.com.bd is still on
the lookout for a dependable partner for quick delivery service. Still it takes 2 to 3 days for
delivery inside Dhaka & almost 5 to 6 days for delivery for outside Dhaka.
Financially Kaymu hopes to break even within the end of this year. Currently it runs from
parent company funding and focuses on investing heavily on marketing and promotional
activities to gain the market share. Kaymu.com.bd is the sponsor of cricket bat of
Bangladeshi Cricketer Tamim Iqbal for running Bangladesh vs. Pakistan series 2015.
Given the fact kaymu.com.bd is a new company in the market. I tried to give a clear view
about the operation of Kaymu.com.bd, organization structure, customer satisfaction and
challenges.