Telesales unit - Banglalink

Abstract

Previously Banglalink was known as Sheba Telecom. It was a joint venture company with a Malaysian company. In October, 2004 Orascom Telecom Holdings purchased 100% share of Sheba Telecom Pvt Limited. Now Vimpelcom owns 51.92% Share of Global Telecom Holdings previously known as Orascom Telecom Holdings. Telesales is a type of telemarketing which is considered as one of the major part of marketing now-a-days. As today’s market is getting more and more competitive so to survive in this market telemarketing is must. Banglalink has a telesales unit which is under their Customer Care Department. Telesales unit of Banglalink now plays a vital role in the sales of the product of Banglalink. It has increased the total sales of Banglalink in a very short span of time. Telesales unit in Banglalink do the direct commination with the customer, tell them about the company`s product and offering and by doing this they sell the product of Banglalink. Banglalink is one of the leading mobile operator of our country. They are now the second largest mobile operator of our country. Banglalink is popular for its low call rate and the connection price. They focuses on postpaid sim which can be provided with home delivery system but there are many prepaid customer can be found whom can be young and loyal to company as a customer, So I think they can start home delivery system for some of their prepaid sim also. They need to improve their network in some specific area. About advertising, as a media they chose TV most of the time but they also focus on billboard and others media as billboard is one of the popular media for advertising