Overall Marketing strategies & presence of Digital marketing and its Impact in Brand communication

Abstract

This report presents the work experience on a multinational digital Marketing organization known as Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing) This internship report is based on the three month long internship program that I had successfully completed in Cookie Jar ltd (Asiatic Events Marketing Ltd Digital Wing) under Digital Client Division from September 18, 2014 to December 18, 2014 as a requirement of my BBA program. As being completely new to the practical and corporate world setting, every hour spent in the Digital Client Division gave me some amount of experience, which is very precious for my career ahead. In the first part the general introduction on "Asiatic Events Marketing Limited and Cookie Jar Limited” and well as its mission, vision, aspiration, values, services, area of operation, services offered by the Cookie Jar Limited and how departments work like HR recruiting process of new digital account executive, the basic functions of the client service department like maintain relationship with the clients and prospects, creative department work and finance departments support. In the second part chapter one the rationale of the study is discussed, statement to the problem and objective of the study along with literature review is incorporated. On the chapter two the methodology of the study, limitation and scope is clearly mentioned. In chapter three I tried to highlight the work, job duties that I had to perform as an intern under an account executive where I was provided with lots of assigned duties regularly and provided some authority to make decisions on behalf of my supervisor. In the later chapter four I showed finding and provided analysis of the study, which was based on ‘Maintaining Brand Communication through Digital Social Media’ under the supervision of Cookie, jar Limited. Here at first I tried to portray the global scenario of social media marketing and its impact, next I tried to narrow my focus on social media in Bangladesh and its impact on marketing and brand communication, further I showed the importance of social media compared to other medium of brand communication and its benefits and after that I explained how digital communication firms in Bangladesh are operating and dealing with clients. I also incorporated in this report presence of brands in social media in Bangladesh, their strategy and objective. In the fifth and sixth chapter I included a summary of the report and suggested improvement for brands in social media, my company of internship and university. At last you will find the reference and in the appendix further studies that I have not included in my report. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short time and there are lacking in the data. However, still the report may be useful for designing any further study on maintaining brand communication in social media.