Advertising philosophies practiced by Airtel Bangladesh Limited

Abstract

The internship report is based on the four month internship experience that I successfully did in the Airtel Bangladesh Limited in m-Commerce Operations from May 6, 2014 to September 5, 2014 as a requirement of my undergraduate program of BRAC Business School, BRAC University. Through this time of internship I was involved in various project of m-Commerce Operations which helped me a lot to enrich my practical knowledge and apply the academic knowledge in the real corporate world. I was also involved with various promotional campaigns of m-Commerce Operations. The telecommunication industry is one of outstanding industry in Bangladesh which constantly supporting the economic growth of Bangladesh. Airtel Bangladesh Limited is a GSM-based cellular operator in Bangladesh started it journey on 20th December, 2011. Initially it was start its operation in Bangladesh as a Warid telecom which was a part of an Abu Dhabi based consortium. Warid Telecom sold a majority of 70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from December 20, 2010. In March, 2013, Warid Telecom sold its rest 30% share to Bharti Airtel‟s Singapore-based concern Bharti Airtel Holdings Pte Limited. The Bangladesh Telecommunication Regulatory Commission approved the deal on 4th January, 2010. However, as a intern of Airtel Bangladesh Limited I prepared this report on the advertising philosophies practiced by Airtel. This report will give a clear idea about advertising strategies followed by the company. I tried my level best to prepare this report by as much as information I was able to gathered from the company and by also putting my experience while working in airtel. Hope that Airtel Bangladesh Limited will be one of the market leaders in Bangladesh telecom industry in upcoming near future.