Factors influencing the customers for not availing illusions from home decor of Berger Paints Bangladesh Ltd.

Abstract

Berger is one of the oldest names in the world paint industry with a heritage of more than 249 years of paint business. In 1970, Berger Paints Bangladesh Limited (BPBL), erstwhile Jenson & Nicholson, had set up its first factory in Chittagong to manufacture products locally for Bangladesh market. Over the decades, BPBL has become the leading paint solutions provider in Bangladesh. Berger has invested more than any other manufacturer in this industry in terms of research & development and advanced technologies like establishment of powder coating plant and emulsion plant. It sources raw materials from some of the best suppliers in the world. The report starts with a general outline of the current scenario of the paint industry in Bangladesh. It follows up by the background information of Berger Paints Bangladesh Limited and the mission, vision, purpose, corporate objective, corporate strategy of the organization. The report commences by providing information about different services and products offered by BPBL, as well as it display the information of the corporate social responsibility of the organization. It gives an overall view of the different divisions of BPBL. The different roles of the marketing department and the organizational structure have been described very briefly to the point. One of the major parts of the report is the part which contains information about the internship experience. It was a 3 month experience and all the job details that were done by me have been presented in the report. The main topic that has been enlightened in the report is “factors influencing the customers for not availing illusions from Home Decor” of Berger Paints Bangladesh Ltd. This is a research report which starts with the description about Home Décor services. The Home Decor office acts as an intermediary between the company and all its clients. It provides all kinds of color related solutions to its customers. The unique feature about home decor is that it gives the opportunity to its clients to interact directly with the color consultants & seek for any color based advice. After that, description of how the research is conducted has been discussed- research design, questionnaire, interview techniques, sampling method, data collection method and a lot more. Major findings from the output of the report were discussed in details with the help of tables and graphical demonstration. The findings includes the major flaws and drawbacks of the different parameters used in the research. Then a critical judgment is given on the main factors that are actually influencing the customers for not availing illusions from Home Décor.