Sisimpur & bondhu garage project of Asiatic Events Marketing Limited

Abstract

Below the line marketing activities becomes so complicated in twenty first century. For an agency the service quality is very important to satisfy its clients and delivering the service in the shortage possible time is another challenge. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Both of the groups has a distinguished set of complications in order to provide the service but Asiatic events has managed over the year finest possible way to service its clients and that is why Asiatic Events is the Industry leader in Below the Marketing Agency. AEML not only deals with the client, it also has some venture that it needs to regulate. Sisimpur is one of the big social projects which regulate under AEML and making business plans for making it more popular. The idea of sisimpur is to educate the children of rural area through fun. Apart from those social cause, AEML working with many big project s of their corporate clients. Clients such as BATB, Grameenphone, Airtel, Unilever, HSBC etc. are main stakeholder of Asiatic . Bondhu Garage one of the big project they are working with. The report gives an insight about the sisimpur branding and marketing strategy. It also covers the latest and most happening event of the year Bondhu Garage.