Shafiul Alam Group Ltd. (SAS)

Abstract

While preparing this report I gained first-hand knowledge about the Steel industry and was confronted for the first time with the commercial world. Besides I learnt how to work under pressure and cooperate in a team. SAS Group which was started small in 1987 in Comilla, has made its way around the country ranging from Billet to unique steel bars special in Bangladesh. What started because of the lack of cash capital ended up in an asset which worth around Tk. 800 crore. This eventually led to bigger popularity and connections to wealthier customers. Overpriced products however along with the increased number of companies offering branded steel bars is eventually becoming a threat to SAS’s share in the market. Still so, SAS manages to attract its clients through promised quality, reasonable discounts for cash purchases and long term relationship of value and bonding. And not to forget, SAS is sustained through recession phase because of its advanced technology, unique product and service towards customer by creating a bond which is to be forever. Lack of advertising activities is the weakness of this company. But they are currently planning something big. The past 3 years and 8 months was something unforgettable to me due to the bonding with some people with extremely beautiful heart and their help in this entire period can’t be paid in return. The work pressure was a lot, but what delights me is the valuable learning, which I believe will work as competitive advantages for me.