Competitive analysis in the express industry of Bangladesh: whether existing service features are satisfying customers or not

Abstract

This report was basically prepared on the company which is the world’s largest Express Transportation Corporation known as FedEx Express. This report is confined with the Global operations of the company but more focused on the Bangladesh Context of FedEx where they are being represented by the Joint venture and licensee of Federal Express Corporation named FedEx-Bangladesh Express co Ltd. The various departments, operational overview, sales and marketing overview and other important areas of the company are shown in the report. We have also discussed regarding the various marketing activities of the company. We have also done a study on the “Competitive Analysis of the Express industry of Bangladesh to find out the key service features that are playing major role in being a successful courier service provider in the Bangladesh market. In order to carry the study we have done several secondary data analysis and primary survey. In secondary data we have done PEST Analysis, CPM Matrix Analysis, SWOT Analysis to find out the strengths and weakness of the competition and the various courier companies serving in the country. We have done the primary data analysis through a questionnaire survey on 20 respondents of organizations and find out the key service features which customers feels that is the most important things to provide the courier serve and we have found that they have mentioned about the price and rate which should be the key factor to differentiate the companies from the others. Because of the economic recession and cost curtailment the customers are now very price sensitive and wants cheaper solution with the best possible transit time. We have found one customer saying “We want the low price solution in the hyper competitive market where we also have to compete with our rivals and transportation cost is the first thing that we look into for cost curtailment” Finally we have also suggested Finally we have also suggested various probable solutions those we feel can be of help in order to improve the situation and recommended various other options to develop the overall service and customer satisfaction.