Practice of advertising theories by Standard Chartered Bank (SCB) SBU: visa signature credit card

Abstract

In this modern world, banks are playing a vital role for the development of an economy. In Bangladesh it is not different. Standard Chartered bank operating their business with the banking activities like consumer banking, wholesale banking, personal banking, global custodial service, international trade management, Global Institutional Banking, global electronic banking with us from 1948. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector. For this reason SCB Bangladesh always try to think in a different way, which facilitates their existing customers to get their account related information and other products like loan in an easy way. After the completion of my BBA program I was placed in Standard Chartered Bank Bangladesh for the internship program under the guidance of my faculty advisor G.M. Shafayet Ullah. The duration of my organizational attachment was 3 months, starting from 22nd, May 2013 to 22nd, August 2013. For successful finishing of my BBA program, I needed to submit this report, which would include an overview of the Standard Chartered Bank, My job in SCB and the project “Practice of Advertising Theories by Standard Chartered Bank Visa Signature Credit Card”. I was attached with and elaboration of the project I was supposed to conduct during the internship period. I was placed in the Human Resource department of the SCB head office, under the direct supervision of Mr. Amirul Mizan, HR Service Delivery Manager of Standard Chartered Bank Bangladesh.